HeyJudee
About HeyJudee
Characters, not products.
A tiny studio above a stationery shop. A napkin sketch. A slow-rise bao that somehow changed everything.
Our Story
How It Began
Judee Mori was between projects, sitting in a cramped studio above Bun Bun Stationery. She was eating soup dumplings, the kind that collapse when you squeeze them too eagerly, and she thought: what if you could squeeze them forever?
She sketched eight characters on a napkin. Round, expressive, soft. Each one had a name, a flavor, a tiny secret. Six months later, HeyJudee was live.
Selected Collab
HeyJudee x Tongle Squishy Factory
A cheerful collaboration made for cute squishy moments, playful gifting, and tiny happy collections.
What We Believe
Four things we'll never compromise on.
Characters First
Every squishy is a personality, not a SKU. If it doesn't have a story, it doesn't ship.
Slow Rise Only
We only work with foam that rebounds in 3-5 seconds. If it bounces back fast, we're not interested.
Honest Materials
BPA-free, non-toxic, dermatologist-tested. No secrets in the foam.
Giftable By Default
Every order arrives ready to give. No re-boxing required.
Timeline
From napkin to worldwide hugs.
- 2022 Q3First sketch on a soup dumpling napkin. Eight characters, zero plan.
- 2022 Q4First batch of 200 units hand-packed from Studio #7. Sold out in 4 days.
- 2023 Q1Viral TikTok, "The 4-second slow rise" moment gets 2M views overnight.
- 2023 Q3Expanded to 8 collections. First international shipment to Seoul and London.
- 2024 Q1Blind Box launch. The Glitter Drop collection sells out in 11 minutes.
- 2025200,000+ squishies hugged worldwide. Still packing from Studio #7.
Tiny Happy Moments
Ready to adopt your first Judee?
They're waiting in the steamer, ready for soft desk breaks, playful gifting, and tiny happy collections.
Warehouses
US Warehouse
3873 Schaefer Ave Suite K, Chino, CA 91710, United States
Contact Tina · +1 626-586-5227
UK Warehouse
265B Devonshire Road, Blackpool FY2 0TJ, United Kingdom
Contact Lemon · +44 7443 826386